With 2024 now gone, digital marketers have started reflecting on technological advancements. They try to analyse shifts in the market and consumer behaviour. From new privacy rules to AI breakthroughs, different new trends have emerged in the marketing world. So, businesses and online marketers need to stay agile to adapt to the fresh trends. But, how has the digital marketing landscape changed from 2024 to 2025?
Advancement in AI
In 2024, marketers implemented AI technologies for only basic activities, such as ad targeting and content generation. However, there will be more advanced applications of AI technology in 2025. More businesses will use AI-driven chatbots to provide customer service. Marketers will also depend on this technology to optimise campaigns. They will deeply integrate AI into content development.
More immersive experience with AR/VR
You might have noticed how many organisations use AR/VR technologies for marketing. 2025 will see a wider adoption of such innovative technologies for:
- Interactive content
- Virtual store experiences
- Product demos
So, AR/VR is no longer just a cool tech for marketers. It will become a business essential this year. From retail to real estate, different industries have embraced this technology to provide a more immersive customer experience.
2025 will be a privacy-first era
Privacy was no doubt a priority in 2024, but you will notice its full impact in the coming months. Digital marketers and advertisers need to choose a cookieless approach. As there will be no third-party cookies, it will transform how businesses develop relationships with customers. If you have implemented first-party data strategies, it will be highly advantageous; kingkong.co/uk/ and other leaders can help you with this. You may use the data to retain customers and personalise content.
Core Web Vitals will restore their significance
Although Google released Core Web Vitals in 2020, it updated its rules in 2024. Core Web Vitals will also play a vital role in SEO and website performance. Google will focus more on user experience, and so brands have to maintain performance standards with faster page loading and visual stability.
If your company overlooks these metrics, there is a risk of low search visibility. Interaction to Next Paint is the most significant metric that evaluates the page’s responsiveness to user activities.
New shifts in social media marketing
Earlier, digital marketers created only social media content for marketing purposes. However, in 2024, they embraced the social commerce trend. So, in 2025, they will integrate more shopping features into their social media pages. They want to provide a seamless purchasing experience for buyers. Marketers want to help customers discover products visually.
Email marketing trends – 2024 and 2025
Finally, email marketers will find some new trends in 2025. Professionals will use advanced AI algorithms to customise emails based on user behaviour. With polls and quizzes, email content will be more interactive. They can now integrate multiple channels, such as social media and push notifications.
